Advertising
ADVERTISING OPPORTUNITIES

NEOCON EAST MEDIA PARTNERS

Maximize your company’s visibility in the A&D market pre-show and post-show by advertising in the following NeoCon East partner publications:

PUBLICATION CONTACT EMAIL ADDRESS MEDIA KIT
Architectural Record Danielle Robb Robbd@bnpmedia.com 
Architizer Giulia Nicita Giulia@architizer.com Architizer Media Kit
AZURE Amanda Beattue amanda@azureonline.com AZURE Media Kit 2017
Buildings Magazine Robin Melichar robin.melichar@stamats.com Buildings Media Kit 2017
Business of Furniture Melissa Skolnick melissa@bellow.press Bellow Press 2017 media Kit
Contract Karen Donaghy kdonaghy@contractdesign.com Contract Media Kit
Design Applause Ron Kovach webmaster@designapplause.com
Green Operations Nadia Ramlakhan nadia@fcnews.net
Hospitality Design Paul Bienkowski pbienkowski@cox.net HD Media Kit
Interior Design Julie Mosery jmosery@interiordesign.net
interiors+sources Robin Melichar robin.melichar@stamats.com interiors+sources Media Kit
The McMorrow Reports Eileen McMorrow eileen@mcmorrowreport.com
Metropolis Grace Ehlers gracee@metropolismag.com Media Kit Request Form
MMQB Ad Sales support@mmqb.com
Office Insight Bob Beck Bob@officeinsight.com OI Media Kit
Restaurant Development + Design Kevin Poch kevin@zoombagroup.com
Workplaces Magazine Melissa Skolnick melissa@bellow.press Bellow Press 2017 media Kit

NEOCON EAST OFFICIAL SHOW DIRECTORY

Published by Interior Design Magazine

Interior Design, the preeminent voice in the A&D industry, assures brand placement in front of the A&D industry in this essential resource tool for attendees during the show and at firms beyond the show itself. The directory contains exhibitor listings, a floor plan, keynote information, CEU seminar details, and more.

Contact your Interior Design Regional Director, idsales@interiordesign.net or call 917.934.2882 regarding special offers on NeoCon East integrated packages.

NEOCONEAST.COM BANNER ADS

Reach attendees before, during and after the show by placing a banner ad on neoconeast.com. Drive attendees to your booth by promoting your brand, booth number, special event/offerings, etc., in your ad creative. Fee: $2,500.00

Banner Ad Specifications:

  • Website: 728x90px
  • Mobile: 320x100px
  • Include url you would like ads linked to

Place order through, and send ad files to, Lindsey Martin, lmartin@themart.com / 312.527.6449

Banner ad will be posted once received through duration of NeoCon East

SPONSORSHIPS

Our NeoCon East sponsorship offerings provide you with new ways and more avenues to get your name in front of attendees and more importantly, increase traffic to your booth. Our comprehensive packages are designed to accommodate any budget and encompass online marketing, onsite marketing, social media, email marketing, and more. Take advantage of these sponsorship opportunities at the Show.

Click here to view the 2017 NeoCon East Sponsorship Deck. To learn more and to secure your sponsorship contact Lindsey Martin at lmartin@TheMart.com

OPENING NIGHT PARTY – CATERING SPONSORSHIPS
Wednesday, November 15 | 4 PM – 6 PM

Are you planning on offering food or bar service within your booth on opening night of NeoCon East?  If so, we encourage you to do so through our Opening Night Party catering packages.

The first day of NeoCon East 2017 will wrap up with a “Philadelphia Block Party” featuring iconic Philadelphia food and drink offered across the show floor. The Philadelphia Block Party will be open to all registered NeoCon East.

Click here to view the Opening Night Celebration sponsorship levels and details. *Please note that show hours will extend through the party, so prepare for business to continue throughout the event.

Our catering sponsorship packages will allow you to participate in the Opening Night Party and gain additional exposure and the following benefits:

  • Food and beverage packages starting at $2,500
  • Sponsor designation on Opening Night Celebration floor plan
  • Sponsor marker in booth during Opening Night Celebration
  • Logo Inclusion in all Opening Night Celebration communications via:
    • Dedicated Event HTML | Social Media | Website | Directory
  • Onsite signage
  • Co-promotion with IIDA PA|NJ|DE via:
    • Dedicated Event HTML | Social Media | Website | Digital Presentations
15 Minute Match – The McMorrow Reports

Meet with High-Value Facility Managers & Designer Specifiers – 15 people for 15 minutes for a product/service presentation.

The McMorrow Reports will bring teams of five specifiers to your exhibit space by appointment. There will be 3 appointments with teams of 5 people for 15 minutes each.

For questions, please e-mail Michael Walsh, michael.walsh@mcmorrowreports.com

Press and Publicity

Exhibitor Press Releases | New Product Information | Press Kits

Effective public relations can strengthen the sales and marketing strategies you implement to promote your presence at NeoCon East. MMPI invites all exhibitors to take part in the opportunities NeoCon East provides to connect with the media.

Our PR firm, Novità Communications, is here to help you gain exposure for your brand and product. They will be working in advance of the show to promote it and its exhibitors through print, online and social media outlets. Please be sure to alert Novità if you are launching a new product, celebrating a milestone, etc. If an outside PR firm is handling your media relations, kindly forward this information to them.

Please feel free to reach out to Novità with any questions or concerns.

Becca Sass
becca@novitapr.com
212.528.3160 x 15

Alexandra Zwicky
Alexandra@novitapr.com
212.528.3160 x 14

Post Your Press Release
Maximize your press coverage by posting news releases to the official NeoCon East website. News releases will be included in the Press Release section of the online NeoCon East Press Room chronologically by date of release. News releases should contain “hard news” that is current, such as new product announcements or special events happening at NeoCon East.

Click here to upload your press releases.

Upload Images
Click here to upload an image and brief description of your product being showcased at NeoCon East 2017.

** You may also send show-related press releases & low-res product images to our PR team, Novità Communications. Materials can be emailed to becca@novitapr.com.  Novità is hungry for content and will be helping to spread the word about NeoCon East to the 1,000+ local, national and international editors and bloggers in their database.

Press Kit Drop-Off
If you would like to have your press kits available to press during the show please bring 20 copies of your company’s press kit to the NeoCon East press room on the exhibit floor during the hours stated below. We also recommend keeping a few to have on hand in your booth. Press kits typically consist of a press release(s), images, descriptions of new product(s) and any other information you would like press members to see.

Clearly mark your company name and booth number on each item.

Drop-off Location and Time:

NeoCon East Press Office (located on the Exhibit Floor)

Tuesday, November 14
10:00 a.m. – 4:00 p.m. ONLY

* Please drop your press kits off by Tuesday, November 14. If you are not getting in until after 4 p.m. on Tuesday, we will make an exception for a few to drop off their press kits on Wednesday, November 15, between 8-9 a.m.

*Please pick up your remaining press kits by 5 p.m. on Thursday, November 16, 2016. Remaining press kits will be recycled after 5 p.m. if they are not picked up.

*IMPORTANT NOTES*
• Be sure to clearly mark your company name and showroom/space number on each press kit.
• If an outside P.R. firm is handling your media relations, kindly forward this information.
• If you are hosting a media event in your showroom or booth during NeoCon East, please be sure to alert our Public Relations Team by emailing becca@novitapr.com or alexandra@novitapr.com
• MMPI is not responsible for lost or stolen press kits.


What is a press kit?
A press kit is an information packet conveniently assembled for the media to review. USBs or a lightweight postcard listing the web address where the file is being hosted are the preferred medium. Traditional press kits in folders tend to be heavy and not as desirable.

How to Prepare a Press kit:
It is important for you to present your unique product or service to the press. Some commonly asked questions about press kits include the following:

What goes into a press kit?
*press release[s]/news release[s] (as PDFs)
* low-resolution jpegs; 72 dpi, with PDF thumbnail sheet and note indicating that high-res images are available – this way you can monitor press requests and know where the product will be covered.
*company fact sheet/brief company history
*related company news

What is a press release/news release?
A press release or news release [interchangeable terms] is a brief announcement, which contains newsworthy material. ‘News’ is the operative word. Explain the innovative aspects or the benefit of your product. A release is written in the style of an article [in the third person]. This means that parts of – or the whole – release could be used ‘as is’ in a publication. It can conclude with a background paragraph on your company. On the first page, always include the date, contact name, title and phone number for people to call with questions, or if they need more information. Press releases are usually one or two pages in length.

Is it necessary to put our company’s name and booth number on the cover of every press kit?
Yes. If an editor or reporter picks up your kit and readily sees the booth number on it, he or she saves time by not having to look up the location in the show directory.

Does every slide, transparency and photo in the kit need to be identified?
Yes. Again, an editor will be more inclined to work with a manufacturer who is organized and presents an array of choices.

Should a product sample be enclosed?
If you are a fabric or wall coverings manufacturer, for example, you may choose to add a small piece of the material in the press kit. However, it is not necessary.

Should past articles be enclosed in the kit?
While we certainly agree that press clips are a great sales tools, please use your discretion when including them in press kits. If you would like to include coverage, past profiles, articles about the company or previous collections are best.

Social Media

Interact with us on our various social media platforms: FacebookTwitter, and Instagram. We encourage you to use these outlets as a tool to spread the news about your presence, promotions & products at NeoCon East. The official hashtag is #NeoConEast2017 (please add this to your posts so that your content is included in the show’s social media stream).

Booth hospitality and Special Events

Are you having giveaways, contests or other attractions in your booth during NeoCon East? If so, let us know and receive complimentary promotion on the NeoCon East website and the opportunity to invite thousands of prospective attendees to your space.

*If you would like to host refreshments in your booth during the Opening Night Party, please utilize these sponsorship levels. 

Click here to complete the Booth Hospitality Form.

Customizable NeoCon East Email/Invitation

Invite your clients to your booth at NeoCon East with an easy, customizable email (created by NeoCon East)

The email template will allow you to add your own images, logos and copy to make it more visually appealing and specially tailored to your booth. Please contact Brooke Maher to receive this customizable email (brmaher@themart.com)

Attendee Mailing Lists

As an exhibitor, you can purchase the NeoCon East attendee email OR direct mail list for a one-time use, selectable by professional category and state.  Use the mailing list for special promotions, invitations, product information and/or to increase the traffic to your booth.

*Lists are for one-time use ONLY

*You may purchase the attendee email list OR direct mail list ONLY
*Attendee email or direct mail lists MUST be sent through a 3rd party mail house
*Records pulled are only those who have opted into 3rd party mailings.
*$150 minimum order ($75/thousand addresses).

Click here to request the 2016 NeoCon East Attendee List or contact:
Elizabeth Terry – Senior Account Manager
Precision Dialogue Direct, an RR Donnelley company
E: Elizabeth.Terry@precisiondialogue.com
T:  773.745.7923

The 2017 NeoCon East Attendee List will be available two weeks after the show.